During my recent trip to Amsterdam, I walked past the most interesting store. It specializes in British and American goods. Being American, I was instantly intrigued to see what they sold. Sadly, it was mostly junk food – that says a lot about what people think about us. Among the items sold at the American Store in Amsterdam were:
Things at the American Store in Amsterdam
- Ritz Crackers
- Apple Jacks
- Oreo cookies
- Hellmann’s Mayonnaise
- Bone Suckling Sauce
- Lucky Charms
- Pop Tarts
- Betty Crocker cake mixes
- and of course Kraft Macaroni and Cheese.
I was a little disheartened. Surely, there must be something better than this to represent the United States abroad. I’ve seen similar American stores in Paris, Lisbon, Madrid…all with the same types of food items. I will leave Amsterdam hoping that the US food companies of the future work towards making a better food reputation for the US.